Perpendicular to St. Catherine Street, in the heart of downtown Montreal, it attracts Montrealers and visitors alike mainly because of the quality and specialty of the businesses housed there.
Located a 10-minute drive from the Lelux Hotel, it is home to luxury boutiques, high fashion salons and art galleries as well as numerous nightclubs, restaurants, bars, terraces and pubs that add a pleasant "joie de vivre" to the street.